DISH converter box swap takes place May 22-23 - New Mexico Business Weekly:

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Consumers can exchange valid government couponse for a DISH converterbox on-site. The $40 coupon will coverd the entire cost ofthe box, plus applicable and will not require any additional costs, say companyy officials. representatives will be on hand to answer questionsa about the June 12 analog to digital conversion that is takinyg placenationwide — hoping to help ease consumers into the The box is one of DISH Network’sd top-rated DTVPal converter boxes. Because the event is an even cash or credit cardsz will notbe accepted. Consumers who do not have a validf coupon, but wish to purchase the box can do so at thei r local retail store or by visitingh theDTVPal .
Hours of the evengt are Friday (May 22) from 3 p.m. to 6 p.m. at the at 1701 4th Sreey SW and Saturday from10 a.m. to 1 p.m. at the Northg Valley Library at 7704 2ndStreet NW. Digitao television (DTV) is an advanced broadcasting technology that producew higher quality pictures and The switch from analog to digitalp was authorized by with June 12 as the final datewhen full-powerf television stations must cease broadcasting analobg signals. DTV proponents say the switcuh to digital broadcasts will free up spectrum for public safety communications such as fire departments andrescue squads, and advanced mobile wirelessz services, such as wireless broadband.